Andrew Goodwin. 
We learnt about Andrew Goodwins theories of music videos.
-Narrative and Performance
We only tend to get a gist of the meaning of the song and then tend to make up our own idea of what is being told. Goodwin explains that music videos should ignore common narrative. It is important in their role of advertising.
Music videos should coherent repeatability. Narrative and performance work hand in hand, it makes it easier or the audience to watch over and over without loosing interest. The artist acting as both narrator and participant helps to increase the authenticity however the lip sync and other mimed actions remains the heart of music videos. The audience need to believe this is real.
-The Star Image
The star image is another vital aspect of music videos. Meta narrative which is a big story that describes the development of the star over time, it has an important part to play in the music video production process.
-Relation of Visuals to Song
Illustrate: Music videos can use a set of images to illustrate the meaning of the lyrics and genre, this is the most common.
Amplify: This is similar to repeatability. Meanings and effects are manipulated and constantly shown through the video and drummed into our vision.
Disjuncture: This is where the meaning of the song is completely ignored.
-Technical Aspects of Music Video
Technical aspects hold the music video together through use of camera work, movement, angle, mise-en-scene editing, sound and special effects.
Speed, camera movement, editing, cutting and post production are all forms of use of camera. Lighting and colour help set moods and emphasise key moments of the song for dramatic effect.
Mise-en-scene, the setting of music videos is vital, it needs to look authentic to attain professionalism.
Beats, music videos use cuts to go with the beat of rhythm making the vide more entertaining.
-Thought beats- Seeing the sound.
The first set is to look at the music itself. Taking into account the structure of the song.
Secondly, the voice of the song. The artists voice is extremely unique and can form identification or trademarks that work well with the star image.
Thirdly, Goodwin points out the artists mode of address. Songs can be seen as stories and the artist the storyteller, making the music video a two communication device, them telling us a story and us listening.